Strategic Finance and M&A Advisory

Most owners don’t have full visibility into what drives or drains their company’s value. Not because the business isn’t strong, but because it hasn’t been set up to provide that clarity to the owner, or to look good to buyers and investors. Odin Mimir works to close that gap.

What We Do

Messy financials, unclear cash flow, and operational gaps often go unnoticed until they show up as problems: a stalled process, a disappointing valuation, or a missed opportunity. Investment bankers, who could help address these issues, are often too transactional to do so. They’re not inclined to assist when a transaction isn’t imminent.

Odin Mimir closes that gap. We work with middle-market business owners (typically $10M+ in revenue) and early-stage founders across three focus areas:

  • Strategic finance,
  • Fundraising support, and
  • Sell-side M&A advisory.

Whether you’re building value for the long run or preparing for a raise or sale, here’s how we help you get there.

Diagnose What’s Eroding Value

Identify the operational and financial gaps that reduce your multiple before an investor finds them first.

Build Buyer-Ready Financials

Clean up and structure your financial reporting so it holds up under scrutiny — and tells the right story.

Understand What Drives Value

Know the specific metrics and value drivers that matter most to investors in your industry, and where you stand today.

Craft a Compelling Story

Develop the narrative behind your numbers — strategy, moat, growth potential — that makes investors compete for your business.

Identify the Right Investors

Map the strategic buyers, PE firms, and family offices most likely to see full value in your business before a process begins.

Maintain a Position of Strength

Whether a transaction is months or years away, build the foundation that gives you leverage when it matters most.

Who We Serve

We work with founders and owners, investors, and advisors to help them connect at the right moment.

Infographic showing our platform connects private companies, investors, and advisors

Founders and Business Owners

You’ve built something valuable. We help you understand what it’s worth, fix what quietly erodes that value, and enter any process prepared.

Investors (e.g., PE Firms, Family Offices, Strategics)

We help you discover middle-market businesses early to build relationships and streamline diligence before a formal process begins.

Advisors (e.g., Accountants, Lawyers, Financial Planners)

We connect advisors with lower middle market owners and early-stage founders to help them maximize value.

Let’s Talk About Where Your Business Stands

Get in Touch