What We Do
Most business owners discover what a sale process actually demands once they’re already in one. By then, it’s too late to fix what quietly erodes value — messy financials, customer concentration, owner dependency, and gaps a buyer finds in due diligence. And without pre-built knowledge of the right buyers, owners cede far more control than they should.
The owners who get the best outcomes start early. They understand what drives value, they build the operational and financial diagnostics that hold up under scrutiny, and they enter any process — whether with a strategic buyer, a PE firm, or an independent sponsor — from a position of strength.
Odin Mimir works with lower middle market owners to do exactly that. Whether a transaction is months away or years away, we help you close the gap between what your business is worth today and what it could be worth to the right buyer.
How We Help You Get There
Diagnose What’s Eroding Value
Identify the operational and financial gaps that reduce your multiple before a buyer finds them first.
Build Buyer-Ready Financials
Clean up and structure your financial reporting so it holds up under scrutiny — and tells the right story.
Understand What Drives Value
Know the specific metrics and value drivers that matter most to buyers in your industry, and where you stand today.
Craft a Compelling Story
Develop the narrative behind your numbers — strategy, moat, growth potential — that makes buyers compete for your business.
Identify the Right Buyers
Map the strategic buyers, PE firms, and family offices most likely to see full value in your business before a process begins.
Maintain a Position of Strength
Whether a transaction is months or years away, build the foundation that gives you leverage when it matters most.
Who We Serve
We work with owners, investors, and advisors — and help connect them at the right moment.
Founders and Business Owners
You’ve built something valuable. We help you understand what it’s worth, fix what quietly erodes that value, and enter any sale process prepared.
Investors (e.g., PE Firms, Family Offices, Strategics)
We help you discover lower middle market businesses early — building relationships and streamlining diligence before a formal process begins.
Advisors (e.g., Accountants, Lawyers, Market Study Providers)
We connect advisors with lower middle market owners who need their expertise — to ensure owners are in the best position to maximize value.