Top-Tier M&A Experience, Delivered to the Lower Middle Market

Odin Mimir exists to give lower middle market business owners the same preparation and strategic advantage that larger market sellers have always had access to.

Our Mission


To help lower middle market owners understand what their business is worth, fix what quietly erodes that value, and enter any sale process from a position of strength.

Our Values


Dare to be Different

Challenge convention, embrace originality, and learn from the cross-section of perspectives to uncover opportunities overlooked by the “traditional” way.

Be Independent and Authentic

Leverage sensible practices to deliver high impact results without sales rhetoric or bias.

Cut Through the Noise

Owners deserve straight answers and implementable tools to know where their business stands and maximize value — without jargon or false reassurance.

Keep Learning

Be curious and remain nimble to apply fresh perspectives and tackle the ever-evolving challenges of the business world.

Scrabble pieces spelling GROWTH

About the Founder

Vuk Talijan

Professional headshot of the founder, Vuk Talijan

Before founding Odin Mimir, Vuk spent the majority of his career in investment banking at William Blair and Piper Sandler, advising on sell-sides, buy-sides, and private placements. These transactions comprised a total value of approximately $12B.

Vuk’s experience spans a range of sectors across industrial technologies and solutions, business services (e.g., commercial and residential services, professional staffing and consulting services), and healthcare (e.g., medical technology and services).

In addition to his banking experience, Vuk followed his passion for lifelong learning and academic challenge by obtaining an MBA and a Ph.D. in Finance & Business Economics. His academic research focused on shareholder litigation, capital structure decisions, and price pressures in daily stock returns.

Academic Background
University of Chicago logo
Chicago Booth logo
USC Marshall logo
Industry Experience
Granite Creek Capital Partners logo
Piper Sandler logo
William Blair logo
Research & Teaching
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USC Marshall logo

Let’s Talk About Where Your Business Stands